When Minnesota passed its PCI DSS law last year1, one of the small questions was whether other states would follow suit. California’s data breach notification law (also known by its legislative bill number, SB 1386) spawned a parade of similar bills from other states, so it was fair to wonder whether Minnesota’s bill would have a similar effect.
So far, the answer is no, even though legislators in ten states have introduced bills: Alabama (2008 HB 816), California (AB 779), Illinois (HB 5311), Indiana (SB 206), Iowa (2007 HSB 721), Michigan (SB 1022), New Jersey (A2270), Texas (HB 3222), Washington (HB 2838), and Wisconsin (SB439).
California came closest. It overwhelmingly passed AB 779 by a 30-6 vote in the Senate and a unanimous vote in the Assembly. But Governor Schwarzenegger vetoed the bill. His veto letter said that the payment industry was in a better position to maintain the standards, and that if passed into law, the measure could end up conflicting with PCI DSS as the industry standard was revised.
Most states didn’t get so far. All the bills other than California’s died in committee or when the legislature adjourned. Some of them didn’t get past the initial committee referral.
What’s to blame for the lack of traction? Some of it is probably just a matter of packed legislative calendars. Lots of bills never see more than a committee referral, and it’s not necessarily because the bills are bad, just that the committees are busy. But still, there may be reasons why most of these bills haven’t been priorities. Retailers have opposed the laws, worrying that they would drive up compliance costs (for example, Governor Schwarzenegger vetoed the California bill after lobbying by the state’s Retailers Association and Chamber of Commerce). And even though credit unions want the laws, not all financial institutions agree. In hearings in Washington State, the Credit Union League testified in favor of a bill but the Bankers Association testified against it.
Also, compared to data breach notification laws, PCI DSS laws have less of a clear benefit to consumers (i.e., voters). These laws are aimed at reducing the burden on financial institutions, and usually don’t give consumers any explicit cause of action. Even if they did, consumer liability for fraudulent credit card purchases is already capped. The big win in PCI DSS laws is not for the consumer, it’s for financial institutions—many of whom are card issuers; thus their ambivalence.
Finally, as I mention in my note discussing Minnesota’s PCI law, it’s hard to draft good technology legislation. It has to be specific enough that it includes what it means to include (and should include), but not so specific that it has to be updated all the time.
A few states tried to avoid this problem by drafting bills that said credit card handlers had to “comply with payment card industry data security standards.” That approach would have been a major mistake, raising far too many questions. Are “payment card industry data security standards,” in lower case, the same as the Payment Card Industry Data Security Standards? Or is it supposed to be a more general phrase meaning whatever standards the payment card industry sets for data security? If it means the standard itself, that would give too much power to the body that drafts the standard. In theory, all members of the payment card brand associations have some say in how the security standards are built. Giving PCI DSS the force of statute would shift that balance, giving the PCI Standards Council virtual fiat power. And it would probably be an unconstitutional delegation of power, turning the Standards Council into a quasi-legislative, quasi-judicial body reporting to no one, but holding the power to set regulations and punish violators (through its determinations of compliance or non-compliance). Fortunately, two bills (in Washington State and Wisconsin) that started life this way were revised to remove that explicit reference, and the third (in Texas) died in committee.
With these problems, why did Minnesota’s bill become law? Maybe it zipped through before serious opposition could be mounted. Perhaps other states will fix the perceived flaws of these bills and start passing them. Alabama—one of the few remaining states without a data breach notification law—might be worth watching. Its PCI DSS “bill” was actually a provision in its data breach notification bill (which wasn’t enacted). It will be interesting to see if a PCI DSS provision, which hasn’t been able to stand on its own in any state other than Minnesota, can make it through as a part of a broader data breach notification law.
1 Technically, the law is based on a itty bitty part of PCI DSS, the requirement that prohibits storing full-track credit card data. A better name would be “anti-retention of payment card information bill,” but “PCI DSS” is a lot quicker to type and read.